Privacy Policy

Last updated: August 7, 2026

HERVANITY operates this store and website, including all related information, content, features, tools, products and services, to provide you, the customer, with a curated shopping experience (the "Services"). HERVANITY is powered by Shopify, which enables us to provide these Services.

This Privacy Policy explains how we collect, use, store and disclose your personal information when you visit our website, use our Services, purchase products from us, or otherwise communicate with us.

Please read this Privacy Policy carefully so that you understand how your personal information is handled.

1. Personal Information We Collect

When we use the term "personal information", we mean information that identifies you or can reasonably be linked to you. Depending on how you use our Services, we may collect the following information:

• Contact information: your name, billing address, shipping address, email address and telephone number.
• Payment information: payment card details, transaction details, payment method and payment confirmation information. Payment information may be processed securely by our payment providers.
• Account information: username, password, preferences and account settings where applicable.
• Order information: products you view, add to your cart, purchase, return, exchange or cancel, together with your transaction history.
• Communications: information you provide when contacting our customer service team.
• Device information: information about your device, browser, network connection, IP address and other technical identifiers.
• Usage information: information about how and when you interact with our website and Services.

2. How We Collect Personal Information

We may collect personal information from the following sources:

• Directly from you when you place an order, create an account, contact us, subscribe to marketing communications or otherwise provide information to us.
• Automatically when you browse or use our website, including through cookies and similar technologies.
• From service providers that help us operate our website and provide our Services.
• From business partners and other third parties where permitted by applicable law.

3. How We Use Your Personal Information

We may use your personal information for the following purposes:

• To process and fulfil your orders.
• To process payments and provide order confirmations.
• To arrange delivery and shipping.
• To process returns, refunds and exchanges.
• To provide customer support and respond to enquiries.
• To manage customer accounts where applicable.
• To improve our website, products and customer experience.
• To remember your preferences and provide relevant product recommendations.
• To detect, prevent and investigate fraud, security issues and other unlawful activity.
• To communicate with you about your orders, account or enquiries.
• To send marketing communications where permitted by law and where you have provided the appropriate consent.
• To comply with applicable legal and regulatory requirements.

4. Marketing and Advertising

Where permitted by law, we may use your personal information to send marketing and promotional communications, including information about new products, promotions, restocks and special offers.

You can unsubscribe from marketing emails at any time by using the unsubscribe link included in our marketing emails. Please note that even if you unsubscribe from marketing communications, we may still contact you with important non-promotional information relating to your orders or account.

5. Cookies and Similar Technologies

Our website may use cookies and similar technologies to operate the website, remember your preferences, understand how visitors use our Services and improve your shopping experience.

Some cookies may be provided by third-party service providers that help us operate, analyse or advertise our Services. Where required by applicable law, we will request consent before using non-essential cookies or tracking technologies.

6. TikTok and Advertising Technologies

We may use advertising technologies, including the TikTok Pixel and related technologies, to measure website activity, track conversions, improve advertising performance, build audiences and provide or measure personalised advertising.

Depending on how you interact with our website, information shared with advertising providers may include information such as your name, email address, telephone number, location information, device and browser information, IP address, browsing activity, products viewed, searches, cart activity, checkout activity and purchase information.

Where required by law, we will obtain appropriate consent before using non-essential advertising and tracking technologies. You may manage or withdraw your consent through the privacy or cookie settings available on our website.

7. How We Share Personal Information

We may share personal information with trusted third parties where necessary to provide our Services and operate our business. These parties may include:

• Shopify, which provides the technology and infrastructure used to operate our online store.
• Payment processors and payment service providers.
• Shipping and fulfilment providers.
• Technology and IT service providers.
• Customer support providers.
• Analytics and advertising service providers.
• Business and marketing partners where permitted by applicable law.
• Professional advisers and other service providers where necessary.

We may also disclose personal information where required by law, legal process, government request, or where necessary to protect our rights, customers, business or Services.

8. Shopify

Our online store is powered by Shopify. Shopify provides the technology that allows us to offer our online store, process transactions and provide our Services.

Information submitted through our website may be processed by Shopify and other service providers involved in operating our store. These providers may process information in countries outside the country where you live.

9. Third-Party Websites and Links

Our website may contain links to third-party websites, applications or services. These third parties operate independently from HERVANITY and may have their own privacy policies and terms.

We recommend reviewing the privacy policies of third-party websites before providing them with personal information. HERVANITY is not responsible for the privacy or security practices of third-party websites that we do not control.

10. Children's Privacy

Our Services are not intended for children. We do not knowingly collect personal information from children under the age of majority applicable in their jurisdiction.

If you believe that a child has provided us with personal information, please contact us using the contact information below so that we can review the request and take appropriate action.

11. Security and Retention

We take reasonable measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide our Services, maintain business records, comply with legal obligations, resolve disputes and enforce our agreements and policies.

12. Your Privacy Rights

Depending on where you live and subject to applicable law, you may have the following rights regarding your personal information:

• The right to request access to personal information we hold about you.
• The right to request correction of inaccurate or incomplete information.
• The right to request deletion of your personal information in certain circumstances.
• The right to request a copy of your personal information in certain circumstances.
• The right to object to or request restriction of certain processing activities.
• The right to withdraw consent where we rely on consent as the legal basis for processing.
• The right to unsubscribe from marketing communications at any time.

These rights are subject to applicable legal requirements and exceptions. We may need to verify your identity before processing certain requests.

13. UK and European Privacy Rights

If you are located in the United Kingdom or European Economic Area, you may have additional rights under applicable data protection laws, including the right to object to certain processing and request restriction of processing.

Where we rely on your consent to process personal information, you may withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before consent was withdrawn.

14. International Transfers

Your personal information may be transferred to, stored in or processed in countries outside the United Kingdom.

Where required by applicable data protection law, we will use appropriate legal safeguards for international transfers of personal information.

15. Complaints

If you have concerns about how we handle your personal information, please contact us first using the contact details below.

You may also have the right to lodge a complaint with the relevant data protection authority in your country or region.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business practices, Services, technology or legal requirements.

When we make changes, we will update the "Last updated" date at the top of this Privacy Policy and publish the revised policy on our website.

17. Contact Us

If you have questions about this Privacy Policy or would like to exercise your privacy rights, please contact us:

HERVANITY
Flat 64, Gaitskell House
Villa Street
London
SE17 2BS
United Kingdom

Email: info@hervanity.co.uk

Phone: +44 7869 725332

For applicable data protection purposes, HERVANITY is the data controller of your personal information.